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The Power of Happiness is Keeping It Real

Published on 29th September 2022

From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…

Barry McCabe
Barry McCabe Creative Director
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Coopers Cross Spotlight on Craft

Published on 5th August 2022

An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…

Karen Carmichael
Karen Carmichael Managing Director
Work

Centra: Taste-imonials Drive Tasty Results

Published on 4th August 2022

The era of peer endorsement is upon us so what better way to position Centra Own Label…

Barry McCabe
Barry McCabe Creative Director
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Balmoral Show; A Modern Narrative for a Centuries Old Event

Published on 4th August 2022

When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…

Karen Carmichael
Karen Carmichael Managing Director
Work

Capital Dock Brand Positioning

Published on 2nd August 2022

The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…

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Moy Park: Emotional Resonance in Testing Times

Published on 2nd August 2022

It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…

Karen Carmichael
Karen Carmichael Managing Director
Work

Brand Agility for Clancy Quay

Published on 2nd August 2022

2020 was a tale of unprecedented times.  A marketing plan drafted in December 2019 was as good…

Work

Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views

Published on 4th May 2022

Yes this one’s very scary if you’re the competition.  In our latest award-winning instalment of our super…

Shay Reynolds
Shay Reynolds Digital Creative Director
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KMC

Coopers Cross – The Launch

Published on 14th April 2022

And we’ve launched! Developing the brand and creative for Coopers Cross has been one of the most…

Work

MXB Launches Coopers Cross Website

Published on 30th March 2022

Here at MXB HQ it’s an incredibly exciting week as we officially launch Coopers Cross, one of the most…

Work

Lighting Up Christmas at Marshes Shopping

Published on 18th December 2020

For the year that was in it, Lighting Up Christmas for every Marshes customer was our duty,…

Karen Carmichael
Karen Carmichael Managing Director