Grow Your Social Engagement and CTR, Just Like SuperValu & Centra

How difficult was Q1 for your brand? In a value focused quarter, challenging for shoppers and businesses alike, Centra and SuperValu NI wooed with a light-hearted and entertaining approach to buying value products. Queue Epic Deals, a series of video ads that increased engagement across social channels and increased clickthrough rate onto the offers leaflet, where the product deals are showcased.

Industry: Food Retail

Company Size: Enterprise (More than 200 employees)

Location: Northern Ireland

The campaign delivered an increase in social engagement as well as a rise in sales on products advertised. Want to learn how we created an effective digital strategy and mastered their value proposition? Scroll on to find out more!