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Balmoral Show; A Modern Narrative for a Centuries Old Event

Published on 9th August 2022

When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a visit to the Balmoral Show our copy team would naturally jump in hooves first. The challenge; how do we retell a story that’s been told for 151 years and infuse it with excitement for new modern audiences.  We would on to create an enticing and engaging story based proposition for Balmoral Show firmly positioning it as Northern Ireland’s leading agri-food and family fun event.