As their creative marketing agency, MXB have developed a distinct brand strategy and positioning for CastleCourt Shopping Centre, Belfast. The Summer Fashion campaign ‘We Are These Streets’ crystallises the positioning of CastleCourt at the centre of the authentic shopping experience in the real Belfast. It’s a motivating call to action. As CastleCourt shoppers we are beautifully messy, on-fleek dressy, attitude-expressy. We Are These Streets.

To bring this campaign to life we literally claimed the streets of Belfast, with a broad media campaign including a 96 sheet, telephone kiosks, bus shelter and clean graffiti, along with digital videos and a 30-second TV spot.

The campaign visually communicates the increasing diversity and inclusivity of the city and how local shoppers and dwellers share a powerful fearlessness, an infectious edge and an enviable authenticity in their every day stylings adding colour, creativity and character to Belfast’s streets.

LoveBelfast.co.uk

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