In a year of savvy consumer spending, we helped Centra NI spread the message of their fantastic own brand range with over 300 products to local shoppers across NI.
The quality-assured, super-saving range boasts up to 33% more savings for shoppers compared to the better-known brand, something audiences needed to hear!
With breakfast, lunch, dinner and household essentials a key focus, we challenged local foodies, snack guru’s and eating extraordinaires to put the enormous range to the test as Centra Taste Testers. With COVID restrictions prevalent, we hosted the campaign entirely online with Zoom capturing our taste testers real reactions to Centra’s feasting favourites. Audiences’ tastebuds were put to the test and with a few family-feud fuelling questions thrown in for good measure we got some fantastically authentic reactions!
Our Tasters, familiar faces including Pete Snodden, Jordan from Q Radio as well as local influencers Rachel O’Connor and Bored of Lunch each created and shared some very tasty content indeed. From reactive TikTok style video pieces to recreating viral Weetabix inspired combinations, composing Biscuit inspired songs, fooling the nation with chicken baguette flavoured crisps, giving an insight into their work from home cooking routines and even making creative recipe ideas to refresh cooking routines we felt this campaign inspired trial in all of us.
Reaching over 320,000 people with over 160,000 engagements and over 410,000 impressions, the Tasteimonials really were a recipe for success!