Creating an Online Destination with Front Row › MXB Agency | Digital Marketing Belfast

Front Row, our latest blog for client Marshes Shopping Centre, offers customers an online destination for all things fashion, beauty and lifestyle. Filled with recommendation and top tips on chic wardrobe staples, beauty tips to fuel confidence and lifestyle content for the everyday Marshes shopper, this is a blog shoppers just can’t get enough of.

With hopes as high as our stiletto heels (Pre lock-down of course!), we launched FROW intending to pull across gorgeous fashion, beauty, and lifestyle content through influencer activation across our socials and out of home. However, FROW launched just at the dawn of Covid-19 when restrictions challenged a nation of shoppers like never before, so we were delighted to offer some respite to restrained shoppers via an online inspirational destination.

Our team were challenged to find captivating and creative ways to inspire and entertain our core audience who found themselves in a situation nothing could have prepared any of us for.

We kept spirits high with a virtual Easter egg hunt resulting in real ticket items for every winner. We provided inspiration and entertainment to young families with our virtually hosted kids clubs, where the kiddies would craft clay monsters with Clayotic, or learn to paint with artist Dawn Crothers and we even hosted delicious baking classes from the Cool Food School, all via FROW microsite.

Today FROW continues to deliver current and trending content from TikTok inspired recipes to post-pandemic fashion must-haves. We have a multi-dimensional content strategy which delivers wellness focussed content, working from home thought-pieces, home entertainment and we are very proud to inspire self-care routines to take care of our wonderful audience.

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