Brand Marketing › MXB Agency | Digital Marketing Belfast

Learnosity is a global technology and software design business that specialises in cutting edge assessment solutions. As a mission-driven company, their goal is to raise the standard of learning technology worldwide in order to create exciting new possibilities for publishers, product owners, educators, and learners.

In January 2019 MXB were engaged as the creative agency to deliver their global marketing requirements and would go on to work with Dublin, Sydney, Los Angeles and New York. In addition to delivering all of their marketing collateral requirements from branding, publications, events, website design to digital and video content production, our remit was to develop and enhance their branding through the development of a Brand Playbook.

Within the Brand Playbook, we covered everything from brand values, brand architecture and tone of voice.

We ensured the Brand Playbook could culturally translate with their global divisions and diverse range of stakeholders. We worked with an illustrator in Australia to create a range of illustrations to convey their diverse products holistically. We developed a visual language across all their brand touchpoints, from brochures to digital video and social advertising. We provided strategic advice and guidance to the client throughout this project which was an extensive piece of work for Learnosity. Here's a selection of the work we've done so far, watch this space to see some of the exciting things to come!

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