MXB launched the SS19 season in unmissable style in Marshes Shopping Centre, Dundalk, creating an immersive brand experience, curating unexpected finds and heroing all that was uniquely available at the Centre. We brought colour and life to the launch of the season with a vivacious campaign showcasing our take on the looks for the new Season.

We brought an acclaimed photographer and local stylist onboard to work with us on creating some really fun bespoke photography to sell a curated selection available at Marshes. With standout typographic and colour treatments brought to life across our magazine, distributed both in print and electronically, we could bring the retail offer to the fingertips of potential customers and compete for their footfall.

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