Bringing the flavour of Moy Park’s Everyday Yays to Summertime › MXB Agency | Digital Marketing Belfast

As lockdown lifted in the summer of 2021, consumers stepped outdoors and came together in the sizzling sunshine. As people experienced reconnection once again around a table, barbeque and picnic, we declared Moy Park an integral part of that experience by revealing the meaningful moments that made us savour the season.

Using the rejuvenation of culinary creativity paired with a delicious new range of Moy Park branded products, ‘Yay For Summer’ was born. We shot a hero TV advert as well as a series of short form video pieces to capture the fresh flavours of their carefully crafted and marvellously tasty Ready to Cook, Added Value and BBQ ranges. Alongside the TV spot, we built a reactive social campaign which included unique Facebook, Instagram and Spotify placements to run at correlating times.

The campaign boasted authentic moments, showcasing the everyday yay that occurs around the platters and platefuls of special Moy Park chicken. Check out the TV ad below.

The campaign was a clucking success amongst their social audience, in-store shoppers and home chef heroes. Our social reach hit 6.31 million, with 1.47 million social engagements, and over 8 thousand unique click-throughs to the website.

We have seen an increase in our brand awareness across the island of Ireland. Moy Park is now present at more family meal times, from Sunday roasts to quick and easy mid-week dinners – there really is something for everyone!

Ellen Wright, Moy Park

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