It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer to home’ and ‘Quality’.
Moy Park, a local, quality brand trusted by the nation, had the potential to show up in a way it had ever done before, and it did. We would pivot wholeheartedly away from the functional focus to emotionally connect with consumers in those everyday moments when it really mattered. And in the height of pandemic and as we emerged into a new normal, the little things mattered more than ever before. Take a look and see how Moy Park become resonant with the Everyday Yay campaign for summer.
To learn more about How COVID-19 is changing Consumer Behaviour – now and forever, we think this is a helpful read from McKinsey.
From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…
The era of peer endorsement is upon us so what better way to position Centra Own Label…
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
Yes this one’s very scary if you’re the competition. In our latest award-winning instalment of our super…