Social Media Tips for Beginners and Optimisers

Social media is such a prominent fixture in the daily lives of many, and we mean many! With over 4.89 billion social media users worldwide, social media platforms are undoubtedly where your customers chose to hang out. And as social media channels are highly adaptive to the evolving habits of us complex creatures, they offer some of the most effective ways to connect with your customers.

If you’re curious about what goes into a social media strategy and how to go about creating one, stay with us as our team of in-house social media experts make it light work and walk you through some do’s and don’ts. Learn how we’ve innovated the social space, and if you’re an old hand at social media you might want to fast track to the end where we’ll chat you through how to make those trickier data-driven decisions that might just improve your already great performance.

Get Goal Setting: Social Media Goals And How to Define Them

A strategy is designed to help you achieve your goals. So, get clear on what you are trying to achieve. This will help you define goals for your social media channels. These may include things like:

Defining your goals

Knowing what you want to achieve sets the direction of travel, so invest a bit of time defining your goals. You should try to align these to your commercial business objectives. If you’re a start-up, your growth strategy will be reliant on building brand awareness and generating leads. Perhaps you’re a smaller business, seeking to create a greater community presence and engage local followers. Bigger business with a great following on social media, maybe now there’s an opportunity to increase customer loyalty and offer your channel for enhanced and real time customer service.

Avoid skipping goals and acting in haste

We get it, you may be eager to get going, but take the time to make sure your social goals align to your business goals too. This is fundamental and can help guide your budget, hold you accountable, and help you clearly analyse data, so don’t act in haste!