‘Moved us on a Monday’ Dove Self Esteem Project

Each Monday the team do a Share Session and we chat about brand work that is out there in the ether that we’re seeing that inspires us.  Work that’s creating real change in the world.  Dove have created a campaign to remind us that to counter the impact of social media we must work harder than ever before to build the self esteem of our young people.  Whilst this video focuses on young girls, young boys are equally faced with feelings of inadequacy when they compare themselves to edited images regularly and arguably irresponsibly shared on social media channels.  We love this because it shines a light on how damaging digital editing of images can be.