Karen Carmichael
Coopers Cross Spotlight on Craft
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at our recent client event. Here the scale model; the intricacy, the very finest of details, the fixation and captivation. Juxtaposed perfectly with the live creation of a charcoal…
‘Moved us on a Monday’ Dove Self Esteem Project
Each Monday the team do a Share Session and we chat about brand work that is out…
Spider Awards 2022 Shortlist the Hottest Work in the Country
MXB Celebrate double nominations for Best in Storytelling, and Best B2C campaign for our work on Break…
Balmoral Show; A Modern Narrative for a Centuries Old Event
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
Capital Dock Brand Positioning
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
Moy Park: Emotional Resonance in Testing Times
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
Brand Agility for Clancy Quay
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
A Mother is a Walking Miracle
This Mother’s day I wanted to celebrate and acknowledge the miracles within our team. The Mums at…
Rounding Up On 2021; The Only Constant is Change
As the agency is rounding up client briefs and knee deep in strategy and planning for 2022,…
Lighting Up Christmas at Marshes Shopping
For the year that was in it, Lighting Up Christmas for every Marshes customer was our duty,…
The Upside to Universal Disruption
As we’ve guided our business, our team and our clients through the COVID-19 pandemic, we’ve spent some…
MXB Reimagined
MXB Reimagined is much more than a brand refresh. It’s the story of our evolution, and the…