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Social themes to be aware of in 2023
At MXB, we are passionate about helping clients achieve their goals through carefully crafted digital approaches that cater to their product and audience. The digital landscape in 2023 will continue to present with challenges though. One of the legacy themes from 2022 is data depreciation.…
Behind the scenes of our Fangtastic Daybreak campaign
The scariest challenge of the year, how do we Imagine Beyond the multi-award-winning ‘Daybreak the Code’ Halloween campaign of…
The Power of Happiness is Keeping It Real
From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…
TikTok: Democratized filmmaking or social media?
“Tik Tok is not Social Media; in fact it marks the end of the social era.” When…
6 Nominations at NI Social Media Awards!
Exciting news! We’ve been shortlisted for a record SIX awards at the NI Social Media Awards! 🥳🙌…
Moved Us On a Monday: ‘Protect our Protectors’
Here’s a stat to stop you in your tracks on a Monday; the ‘US wildfire season now…
Moved Us On A Monday: Britain, Get Talking
A long time ago a famous BT campaign told us that ‘It’s good to talk’. And as…
Coopers Cross Spotlight on Craft
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…
Team Culture: How It’s More Important Than Ever
The buzzword for companies since 2017, a team or workplace culture is the living, breathing proof that…
Creatively Challenging Work Norms
While initially, you may be apprehensive about bringing your children into the office, allowing your worlds to…
‘Moved us on a Monday’ Dove Self Esteem Project
Each Monday the team do a Share Session and we chat about brand work that is out…
Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label…
Spider Awards 2022 Shortlist the Hottest Work in the Country
MXB Celebrate double nominations for Best in Storytelling, and Best B2C campaign for our work on Break…
Balmoral Show; A Modern Narrative for a Centuries Old Event
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
Capital Dock Brand Positioning
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
Moy Park: Emotional Resonance in Testing Times
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
Brand Agility for Clancy Quay
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
Need to Know: The Latest Social Platform Updates
In the digital world changes are always on the periphery. When we are just about getting used…
MXB Celebrates Dads
This week at MXB we’ve been celebrating dads as we get ready to usher in the Father’s…
Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views
Yes this one’s very scary if you’re the competition. In our latest award-winning instalment of our super…