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Culture

Team Culture: How It’s More Important Than Ever

Published on 5th August 2022

The buzzword for companies since 2017, a team or workplace culture is the living, breathing proof that…

Johanna McGuigan
Johanna McGuigan Business Development Director
Culture

Creatively Challenging Work Norms

Published on 5th August 2022

While initially, you may be apprehensive about bringing your children into the office, allowing your worlds to…

Johanna McGuigan
Johanna McGuigan Business Development Director
Marketing

‘Moved us on a Monday’ Dove Self Esteem Project

Published on 4th August 2022

Each Monday the team do a Share Session and we chat about brand work that is out…

Work

Centra: Taste-imonials Drive Tasty Results

Published on 4th August 2022

The era of peer endorsement is upon us so what better way to position Centra Own Label…

Barry McCabe
Barry McCabe Creative Director
News

Spider Awards 2022 Shortlist the Hottest Work in the Country

Published on 4th August 2022

MXB Celebrate double nominations for Best in Storytelling, and Best B2C campaign for our work on Break…

Karen Carmichael
Karen Carmichael Managing Director
Work

Balmoral Show; A Modern Narrative for a Centuries Old Event

Published on 4th August 2022

When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…

Karen Carmichael
Karen Carmichael Managing Director
Work

Capital Dock Brand Positioning

Published on 2nd August 2022

The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…

Work

Moy Park: Emotional Resonance in Testing Times

Published on 2nd August 2022

It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…

Karen Carmichael
Karen Carmichael Managing Director
Work

Brand Agility for Clancy Quay

Published on 2nd August 2022

2020 was a tale of unprecedented times.  A marketing plan drafted in December 2019 was as good…

Digital

Need to Know: The Latest Social Platform Updates

Published on 28th June 2022

In the digital world changes are always on the periphery. When we are just about getting used…

Marijanna Martin
Marijanna Martin Digital Account Executive
News

MXB Celebrates Dads

Published on 20th June 2022

This week at MXB we’ve been celebrating dads as we get ready to usher in the Father’s…

Barry McCabe
Barry McCabe Creative Director
Work

Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views

Published on 4th May 2022

Yes this one’s very scary if you’re the competition.  In our latest award-winning instalment of our super…

Shay Reynolds
Shay Reynolds Senior Digital Creative
Work

Coopers Cross – The Launch

Published on 14th April 2022

And we’ve launched! Developing the brand and creative for Coopers Cross has been one of the most…

Work

MXB Launches Coopers Cross Website

Published on 30th March 2022

Here at MXB HQ it’s an incredibly exciting week as we officially launch Coopers Cross, one of the most…

Culture

A Mother is a Walking Miracle

Published on 25th March 2022

This Mother’s day I wanted to celebrate and acknowledge the miracles within our team.  The Mums at…

Karen Carmichael
Karen Carmichael Managing Director
Digital

Let’s Immerse; Metaverse

Published on 23rd March 2022

Lets talk Metaverse! Described as ‘the future of the internet’ by tech CEOs, the metaverse is undoubtedly…

News

International Women’s Day at MXB

Published on 7th March 2022

This International Women’s Day we’re celebrating the extraordinary women at MXB. Those who day in, day out…

Digital

Need to Know: Facebook Special Ad Categories

Published on 28th February 2022

What are Special Ad Categories and why have they been introduced? The Facebook Special Ad Category is…

Marijanna Martin
Marijanna Martin Digital Account Executive
News

MXB wins ‘Social Media Campaign of the Year’ with ‘Daybreak The Code’

Published on 8th February 2022

We are so excited to reveal our award-winning status for our spooktacular Daybreak The Code campaign! In…

Shay Reynolds
Shay Reynolds Senior Digital Creative