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Work

Grow Your Social Engagement and CTR, Just Like SuperValu & Centra

Published on 6th April 2023

How difficult was Q1 for your brand? In a value focused quarter, challenging for shoppers and businesses…

Design

Social themes to be aware of in 2023

Published on 16th January 2023

At MXB, we are passionate about helping clients achieve their goals through carefully crafted digital approaches that…

News

Behind the scenes of our Fangtastic Daybreak campaign

Published on 28th October 2022

The scariest challenge of the year, how do we Imagine Beyond the multi-award-winning ‘Daybreak the Code’ Halloween campaign of…

Chris Sloan
Chris Sloan Account Director
Work

The Power of Happiness is Keeping It Real

Published on 29th September 2022

From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…

Barry McCabe
Barry McCabe Creative Director
News

TikTok: Democratized filmmaking or social media?

Published on 21st September 2022

“Tik Tok is not Social Media; in fact it marks the end of the social era.” When…

News

6 Nominations at NI Social Media Awards!

Published on 31st August 2022

Exciting news! We’ve been shortlisted for a record SIX awards at the NI Social Media Awards! 🥳🙌…

Culture

Moved Us On a Monday: ‘Protect our Protectors’

Published on 22nd August 2022

Here’s a stat to stop you in your tracks on a Monday; the ‘US wildfire season now…

Johanna McGuigan
Johanna McGuigan Business Development Director
Culture

Moved Us On A Monday: Britain, Get Talking

Published on 15th August 2022

A long time ago a famous BT campaign told us that ‘It’s good to talk’. And as…

Johanna McGuigan
Johanna McGuigan Business Development Director
Work

Coopers Cross Spotlight on Craft

Published on 5th August 2022

An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…

Karen Carmichael
Karen Carmichael Managing Director
Culture

Team Culture: How It’s More Important Than Ever

Published on 5th August 2022

The buzzword for companies since 2017, a team or workplace culture is the living, breathing proof that…

Johanna McGuigan
Johanna McGuigan Business Development Director
Culture

Creatively Challenging Work Norms

Published on 5th August 2022

While initially, you may be apprehensive about bringing your children into the office, allowing your worlds to…

Johanna McGuigan
Johanna McGuigan Business Development Director
Marketing

‘Moved us on a Monday’ Dove Self Esteem Project

Published on 4th August 2022

Each Monday the team do a Share Session and we chat about brand work that is out…

Work

Centra: Taste-imonials Drive Tasty Results

Published on 4th August 2022

The era of peer endorsement is upon us so what better way to position Centra Own Label…

Barry McCabe
Barry McCabe Creative Director
News

Spider Awards 2022 Shortlist the Hottest Work in the Country

Published on 4th August 2022

MXB Celebrate double nominations for Best in Storytelling, and Best B2C campaign for our work on Break…

Karen Carmichael
Karen Carmichael Managing Director
Work

Balmoral Show; A Modern Narrative for a Centuries Old Event

Published on 4th August 2022

When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…

Karen Carmichael
Karen Carmichael Managing Director
Work

Capital Dock Brand Positioning

Published on 2nd August 2022

The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…

Work

Moy Park: Emotional Resonance in Testing Times

Published on 2nd August 2022

It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…

Karen Carmichael
Karen Carmichael Managing Director
Work

Brand Agility for Clancy Quay

Published on 2nd August 2022

2020 was a tale of unprecedented times.  A marketing plan drafted in December 2019 was as good…

Digital

Need to Know: The Latest Social Platform Updates

Published on 28th June 2022

In the digital world changes are always on the periphery. When we are just about getting used…

Marijanna Martin
Marijanna Martin Digital Media Manager