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Moved Us On a Monday: ‘Protect our Protectors’

Published on 22nd August 2022

Here’s a stat to stop you in your tracks on a Monday; the ‘US wildfire season now extends 105 days further than it used to’. Upon reading this we were intrigued to see the campaign that would shine a light on the real impact of this.

‘Protect our Protectors’ doesn’t shy away from letting us know that fire-crews are frontline to the impact of climate change, putting their lives on the line daily and for an ever increasing amount of time.

Credit to the brand responsible for this poignant campaign, Coors Banquet, created in partnership with the non-profit Wildland Firefighter Foundation and agency Mischief.