Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label as a product of choice, than to host a series of Taste-imonials. We challenged local foodies, snack guru’s and eating extraordinaires to put the range to the test as Centra Taste Testers. With COVID restrictions prevalent, we hosted the campaign entirely online with Zoom capturing our taste testers real reactions to Centra’s feasting favourites. Audiences’ tastebuds were put to the test and with a few family-feud fuelling questions thrown in for good measure we got some fantastically authentic reactions and of course brand results.
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