Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label as a product of choice, than to host a series of Taste-imonials. We challenged local foodies, snack guru’s and eating extraordinaires to put the range to the test as Centra Taste Testers. With COVID restrictions prevalent, we hosted the campaign entirely online with Zoom capturing our taste testers real reactions to Centra’s feasting favourites. Audiences’ tastebuds were put to the test and with a few family-feud fuelling questions thrown in for good measure we got some fantastically authentic reactions and of course brand results.
Other Articles You May Be Interested In
The Power of Happiness is Keeping It Real
From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…
Coopers Cross Spotlight on Craft
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…
Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label…
Balmoral Show; A Modern Narrative for a Centuries Old Event
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
Capital Dock Brand Positioning
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
Moy Park: Emotional Resonance in Testing Times
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
Brand Agility for Clancy Quay
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views
Yes this one’s very scary if you’re the competition. In our latest award-winning instalment of our super…
