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Centra: Taste-imonials Drive Tasty Results

Published on 4th August 2022

The era of peer endorsement is upon us so what better way to position Centra Own Label…

Barry McCabe
Barry McCabe Creative Director
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Balmoral Show; A Modern Narrative for a Centuries Old Event

Published on 4th August 2022

When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…

Karen Carmichael
Karen Carmichael Managing Director
Work

Capital Dock Brand Positioning

Published on 2nd August 2022

The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…

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Moy Park: Emotional Resonance in Testing Times

Published on 2nd August 2022

It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…

Karen Carmichael
Karen Carmichael Managing Director
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Brand Agility for Clancy Quay

Published on 2nd August 2022

2020 was a tale of unprecedented times.  A marketing plan drafted in December 2019 was as good…

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Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views

Published on 4th May 2022

Yes this one’s very scary if you’re the competition.  In our latest award-winning instalment of our super…

Shay Reynolds
Shay Reynolds Digital Creative Director
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Coopers Cross – The Launch

Published on 14th April 2022

And we’ve launched! Developing the brand and creative for Coopers Cross has been one of the most…

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MXB Launches Coopers Cross Website

Published on 30th March 2022

Here at MXB HQ it’s an incredibly exciting week as we officially launch Coopers Cross, one of the most…

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Lighting Up Christmas at Marshes Shopping

Published on 18th December 2020

For the year that was in it, Lighting Up Christmas for every Marshes customer was our duty,…

Karen Carmichael
Karen Carmichael Managing Director