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Influencer Marketing Guide: Why Your Brand Needs Influencers in 2024
With consumers seeing marketing messaging on every possible platform, it’s more difficult than ever to cut through the noise and get your brand noticed. That’s where influencer marketing comes in. Influencer marketing consists of partnering with social media personalities (influencers) to promote your brand or…
MXB Agency are Finalists in 3 Categories in The Spider Awards 2024
The champagne corks are popping here at MXB Agency as we celebrate a stellar achievement: not one,…
Decoding the Digital Landscape: Insights from the DM Sessions Conference 2024
The recent Digital Marketing Sessions Conference in Belfast was a treasure trove of insights for anyone navigating…
MXB Agency’s 5 Award Wins at the NI Social Media Awards 2023
It was a 5* night for us at the Northern Ireland Social Media Awards, picking up the…
Social Media Tips for Beginners and Optimisers
Social media is such a prominent fixture in the daily lives of many, and we mean many!…
Grow Your Social Engagement and CTR, Just Like SuperValu & Centra
How difficult was Q1 for your brand? In a value focused quarter, challenging for shoppers and businesses…
Social themes to be aware of in 2023
At MXB, we are passionate about helping clients achieve their goals through carefully crafted digital approaches that…
Behind the scenes of our Fangtastic Daybreak campaign
The scariest challenge of the year, how do we Imagine Beyond the multi-award-winning ‘Daybreak the Code’ Halloween campaign of…
The Power of Happiness is Keeping It Real
From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…
TikTok: Democratized filmmaking or social media?
“Tik Tok is not Social Media; in fact it marks the end of the social era.” When…
6 Nominations at NI Social Media Awards!
Exciting news! We’ve been shortlisted for a record SIX awards at the NI Social Media Awards! 🥳🙌…
Moved Us On a Monday: ‘Protect our Protectors’
Here’s a stat to stop you in your tracks on a Monday; the ‘US wildfire season now…
Moved Us On A Monday: Britain, Get Talking
A long time ago a famous BT campaign told us that ‘It’s good to talk’. And as…
Coopers Cross Spotlight on Craft
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…
Team Culture: How It’s More Important Than Ever
The buzzword for companies since 2017, a team or workplace culture is the living, breathing proof that…
Creatively Challenging Work Norms
While initially, you may be apprehensive about bringing your children into the office, allowing your worlds to…
‘Moved us on a Monday’ Dove Self Esteem Project
Each Monday the team do a Share Session and we chat about brand work that is out…
Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label…
Spider Awards 2022 Shortlist the Hottest Work in the Country
MXB Celebrate double nominations for Best in Storytelling, and Best B2C campaign for our work on Break…
Balmoral Show; A Modern Narrative for a Centuries Old Event
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
Capital Dock Brand Positioning
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
Moy Park: Emotional Resonance in Testing Times
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
Brand Agility for Clancy Quay
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
Need to Know: The Latest Social Platform Updates
In the digital world changes are always on the periphery. When we are just about getting used…
MXB Celebrates Dads
This week at MXB we’ve been celebrating dads as we get ready to usher in the Father’s…
Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views
Yes this one’s very scary if you’re the competition. In our latest award-winning instalment of our super…
MXB Launches Coopers Cross Website
Here at MXB HQ it’s an incredibly exciting week as we officially launch Coopers Cross, one of the most…
A Mother is a Walking Miracle
This Mother’s day I wanted to celebrate and acknowledge the miracles within our team. The Mums at…
Let’s Immerse; Metaverse
Lets talk Metaverse! Described as ‘the future of the internet’ by tech CEOs, the metaverse is undoubtedly…
International Women’s Day at MXB
This International Women’s Day we’re celebrating the extraordinary women at MXB. Those who day in, day out…
Need to Know: Facebook Special Ad Categories
What are Special Ad Categories and why have they been introduced? The Facebook Special Ad Category is…
MXB wins ‘Social Media Campaign of the Year’ with ‘Daybreak The Code’
We are so excited to reveal our award-winning status for our spooktacular Daybreak The Code campaign! In…
Creative Play – Unproductive or Essential?
Contrary to popular opinion, play is not just only an essential part of development for children and…
Rounding Up On 2021; The Only Constant is Change
As the agency is rounding up client briefs and knee deep in strategy and planning for 2022,…
3 Effective Marketing Campaigns That We Loved in 2021
We’ve seen many a marketing success in 2021, but today we’re sharing three in particular that really…
Lighting Up Christmas at Marshes Shopping
For the year that was in it, Lighting Up Christmas for every Marshes customer was our duty,…
MXB helps Moy Park ‘Go for Zero’
We’re proud to help client Moy Park achieve their goals, especially when it came to celebrating an…
The Upside to Universal Disruption
As we’ve guided our business, our team and our clients through the COVID-19 pandemic, we’ve spent some…
Sailing Forth & Charting New Waters
In my five years as a content creator, I’ve found that creativity can be like the ocean.…
Creativity & The New Normal
A few weeks before our daily realities changed to the ‘new normal’, and such routine things became…
A Fusion of Opinion on Top Digital Trends for 2020
Fusing opinions from our digital innovators Gavin, Ella and Katie, we’re debuting our first combo blog outlining…
Be a Total Julie at Climbing the Social Media Mountain
I’m 3 years deep in my digital career and can only liken the ever-changing realm of social…
Three Decades of Change Hasn’t Dented Our Love for the Corner Shop
As 2020 beckons it’s a time of real reflection for me, how we are today, how far…
How do you do, fellow kids?
Award season woes… As the deadlines approached this year’s marketing awards season, one of my colleagues in…
Creating a Fusion of Specialisms
I once read somewhere that introspection is the doorway to wisdom. You’ve got to hit the metaphorical…
MXB Reimagined
MXB Reimagined is much more than a brand refresh. It’s the story of our evolution, and the…